a year of work + 2025 resolutions/goals

I set out this year to track the actual volume of content I produce in a year. Part of it was an effort to visualize just how much work I’m actually doing since sometimes it goes a bit underappreciated. Another part of it was to better understand the types of content we’re producing and the types of content we’re not producing at work.

Before getting into the specific numbers there are probably a few things you should know:

• in most cases, I’m tracking the specific pieces of content created. So it’s a 1:1 transaction.

• The caveat for this is social posts are generally done in bulk at the beginning of the month or as tie-ins to a larger campaign. Technically those should each be considered a separate piece of content but I don’t really have time or any desire to break those larger campaigns down individually.

• I’ve yet to add time tracking to this (because I hate using that feature) so some of these take like 1 minute and others take like 4 weeks.

Quarterly totals

• Q1 - 33 pieces of content completed

• Q2 - 48 pieces of content completed

• Q3 - 24 pieces of content completed

• Q4 - 21 pieces of content completed

A timeline of content completion

You can already see how things played out, but generally speaking, the summer months were slow while the beginning and the end of the year were a lot busier.

Content completion by campaign

This is a doozy of a chart, plus it actually has two pages to it. But I tried to break down all of the content I produced into the campaigns associated with that content. The general trends are that most of the content I produced this year was for:

1. In-person events and conferences

2. Our new AI features

3. Social media

Which makes sense honestly. We’re an established product already so we don’t really need a lot of feature-based content and the biggest feature of the year (regrettably so) was AI anyway.

Content completion by type

Mostly I work on datasheets and whitepapers, with a bit of email and event-based content scattered in there. Social media is creeping up there and we’ve done a lot of web updates this year as well.

• 19.7% - Datasheets (one-pagers) and whitepapers

• 15.7% - Emails

• 15% - Events

• 11% - Social media

• 9.4% - Web Updates

• 7.87% - Blogs

• 6.3% - Webinars

• 3.94% (Ignore this I can’t remove the tag because it belongs to someone else lol)

• 3.15% - Case studies (I wish we did more of these though!)

• 7.87% - Other

2025 resolutions/goals

I’m also currently working on my list of 2025 resolutions/goals. Here’s a sneak peek of what I have so far:

• Read 30 short stories (to get better at short story writing)

• Read 25 books (to continue my yearly reading goals)

• Write one short story (to get back into the practice of writing longer things)

• Submit to 10 literary magazines (to numb myself from rejection)

• Host 5 get-togethers (to start building better friendships)

• Workout 9 times in one month (to start building an actual routine/practice)